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Empire Direct.co.ukEmpiredirect

Famous Electrical Shop featured at Zyra's affiliate website

Empiredirect is no more, having sadly gone into Administration. However, the rest of this page remains as a memorial...

Empiredirect is the online electrical superstore selling quality electrical goods (such as televisions, video recorders, hi fi, phones, fridges, freezers, washing machines, cookers, dishwashers, cookers, microwaves, vacuums, and built in appliances) at low prices.Ed says 'Some people are unhappy about our low on-line prices. Guess who?' How low? According to Empiredirect themselves "You can buy the latest top brand electrical goods at the lowest possible prices. By buying direct you can save up to 30% off typical High Street Prices and have the goods delivered direct to your door anywhere throughout the UK."

the logo of Empire DirectSo, that's the key feature of Empire Direct, the fact that the prices of the electrical appliances on sale are so low because of the ONLINE nature of the business, and Empire Direct does not have to pay for the overheads on a chain of High Street showrooms. Makes sense, don't you think?

Here's another EmpireDirect quote: "Empiredirect is the specialist online direct supply division of Empire EC Plc - one of the largest independent electrical retailers in the UK. Empire has now been in operation for over 18 years and is on target this year (2002) to achieve an annual turnover in excess of 60 million. When you purchase from Empiredirect, you can take comfort in the fact the company has many years of experience in the supply and service of electrical goods throughout the UK, and is financially secure."

It's true - Empire Direct have been in business for years! And on the price, here is a very bold statement which has to be taken seriously:

Empiredirect we will not be beaten on price or service. This is backed by our no quibble lowest price guarantee. The Empire Direct lowest price promise guarantees that if you purchase any product from us and within 7 days you find the same item advertised and in stock elsewhere at a lower price, we will REFUND YOU 120% OF THE DIFFERENCE."

Now let's talk about the range of stock on sale. Empiredirect has a 200,000 sq ft warehouse and is an officially appointed authorised dealer for many leading manufacturers including:Empire Direct logo AIWA, AKAI, ARISTON, BELLING, BOSCH, CREDA, CANDY, CANON, DENON, DYSON, ELECTROLUX, FERGUSON, GOLDSTAR, GRUNDIG, HITACHI, HOOVER, HOTPOINT, INDESIT, JVC, KENWOOD, LEC, MINOLTA, MITSUBISHI, PACE, PANASONIC, PARKINSON-COWAN, PENTAX, PHILIPS, PIONEER, SAMSUNG, SANYO, SHARP, SONY, TECHNICS, TOSHIBA, TRICITY-BENDIX, WHIRLPOOL, YAMAHA, and ZANUSSI.

EdThe Mission Statement of Empiredirect is as follows:

* To offer the UK's widest selection of top brand electrical goods available online.
* To offer customers savings of up to 30% off typical high street prices.
* To establish
Empiredirect as the UK's leading online electrical retailer.
* To offer customers a real alternative to high street giants like Dixons, Currys and Comet.
* To offer levels of customer services, that set the pace for the rest of the online shopping community.
* To tailor the service to the individual needs of each customer.

Also, you should bear in mind that Empiredirect will deliver anywhere in the mainland UK within about 2-3 working days.

Some people worry about the security of buying online,Empire Direct.co.uk so here's what Empire Direct say about this: "Empiredirect is a guaranteed secure site. We are so confident about the transaction security we offer on our site that we back every purchase with our Security Guarantee." - so, don't worry. Empire Direct will guarantee the safety of the transaction.

So, there it is, a safe way of buying electrical goods at 30% off the normal price by buying online.

If you had been tempted by this, here WAS the link:


www.empiredirect.co.uk affiliate program was with TradeDoubler

Sadly, on 2009/01/20, news came in that Empire Direct had gone into Administration. On the official site it said "Mark Firmin and Richard Fleming, both of KPMG LLP, were appointed in the High Court as Joint Administrators of Empire Direct Plc on 19 January 2009. The business is unable to trade in administration due to low stock levels and operating losses and accordingly the stores have been closed. The administrators are working hard to assess the position for customers who have made payments and not received goods. We will endeavour to contact these customers over the next few weeks". You could see this at the official site which was www.empiredirect.co.uk , and at a page at the Financial Times. So what now?! Well, this page has had to be bunged-up, but moreover, as Empire Direct was a famous name, it joins the EX-Shopping portal of famous names that have GONE in the Credit Crunch. Customers looking to buy electrical appliances may browse through the remarkable collection of other Electrical Shops at this site. There are quite a few to choose from. Shame about Empire Direct, though.

Please note that any material on this page about Empire Direct is no longer current. For example, as Empire Direct is no longer trading, they do not offer any price guarantees anymore. This page is kept purely as history.