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Empiredirect
Empiredirect is the online electrical superstore selling
quality electrical goods (such as televisions, video recorders,
hi fi, phones, fridges, freezers, washing machines, cookers,
dishwashers, cookers, microwaves, vacuums, and built in
appliances) at low prices.
How low? According to Empiredirect themselves "You can buy the latest top brand
electrical goods at the lowest possible prices. By buying
direct you can save up to 30% off typical High Street Prices and
have the goods delivered direct to your door anywhere throughout
the UK."
So, that's the key feature of Empire Direct, the
fact that the prices of the electrical appliances on sale are so
low because of the ONLINE nature of the business, and Empire
Direct does not have to pay for the overheads on a chain of High
Street showrooms. Makes sense, don't you think?
Here's another EmpireDirect quote: "Empiredirect is the specialist online direct supply division of Empire EC Plc - one of the largest independent electrical retailers in the UK. Empire has now been in operation for over 18 years and is on target this year (2002) to achieve an annual turnover in excess of £60 million. When you purchase from Empiredirect, you can take comfort in the fact the company has many years of experience in the supply and service of electrical goods throughout the UK, and is financially secure."
It's true - Empire Direct have been in business for years! And on the price, here is a very bold statement which has to be taken seriously:
"UK'S
LOWEST PRICE GUARANTEE
At Empiredirect we will not be beaten on
price or service. This is backed by our no quibble lowest price
guarantee. The Empire Direct lowest price promise guarantees that
if you purchase any product from us and within 7 days you find
the same item advertised and in stock elsewhere at a lower price,
we will REFUND YOU 120% OF THE DIFFERENCE."
You can check this, by looking at the list of electrical shops, and if you were to find any doubt, you can e-mail me and I will adjust this page!
Now let's talk about the range
of stock on sale. Empiredirect has a 200,000 sq ft warehouse and is an
officially appointed authorised dealer for many leading
manufacturers including: AIWA, AKAI, ARISTON,
BELLING, BOSCH, CREDA, CANDY, CANON, DENON, DYSON, ELECTROLUX,
FERGUSON, GOLDSTAR, GRUNDIG, HITACHI, HOOVER, HOTPOINT, INDESIT,
JVC, KENWOOD, LEC, MINOLTA, MITSUBISHI, PACE, PANASONIC,
PARKINSON-COWAN, PENTAX, PHILIPS, PIONEER, SAMSUNG, SANYO, SHARP,
SONY, TECHNICS, TOSHIBA, TRICITY-BENDIX, WHIRLPOOL, YAMAHA, and
ZANUSSI.
The Mission Statement of Empiredirect is as follows:
* To offer the
UK's widest selection of top brand electrical goods available
online.
* To offer customers savings of up to 30% off typical high street
prices.
* To establish Empiredirect as the UK's leading
online electrical retailer.
* To offer customers a real alternative to high street giants
like Dixons, Currys and Comet.
* To offer levels of customer services, that set the pace for the
rest of the online shopping community.
* To tailor the service to the individual needs of each customer.
Also, you should bear in mind that Empiredirect will deliver anywhere in the mainland UK within about 2-3 working days.
Some people worry about the
security of buying online, so here's
what Empire Direct say about this: "Empiredirect is a guaranteed secure site. We are so
confident about the transaction security we offer on our site
that we back every purchase with our Security Guarantee." -
so, don't worry. Empire Direct will guarantee the safety of the
transaction.
So, there it is, a safe way of buying electrical goods at 30% off the normal price by buying online.
If you have been tempted by this, here's the link:
www.empiredirect.co.uk affiliate program is with TradeDoubler