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GOLD
It's a metal and it's very
expensive. But there's more to it than that. It's got a gold
mania effect to it where people do silly things to get gold.
Because demand outstrips supply, the value remains very high. But gold has a remarkable number of practical uses. That's because it does not corrode or react with many things. It's also got a very high electrical conductivity.
And it looks good. This, combined with not corroding, makes it useful for making jewellery
The price of gold on the stockmarket varies according to how much trouble and war there is in the world. The more war there is, the higher the price of gold. Of course the gold is just as valuable in peacetime; it's just that when beligerant governments start sabre-rattling, it devalues people's confidence in government-issed "paper" money, so the banknotes are worth less, and this makes the gold appear to cost more.
Also worth mentioning is that when you see scenes in movies where gold is being shifted by hand, the acting seldom is good enough to show how surprisingly heavy the gold actually is. At a density of 19.3 it's about twice has heavy as lead. More about this phenomenon: fake gold in movies too light
To be added here:
BANK OF ENGLAND
Discovery of gold in California
GOLDSMITHS AND JEWELLERS
Also see Platinum
To add to here, for example to enlighten me on some good URLs, or to promote your own company if you're in to gold business, e-mail
Anything else? Yes, goldfish, and Goldfish Finance