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We're showing our ages when we say The Mills and Boon Rose - The Rose of Romance! Well here it is, The Mills & Boon modern romance page. Take a romantic couple of minutes to read their information.
"Harlequin Mills & Boon Ltd
When Gerald Mills and Charles Boon joined forces in 1908 to create Mills & Boon Ltd, the company was not founded as a romance fiction publishing house although its first book was, prophetically, a romance. Since those early days, Harlequin Mills & Boon Ltd has developed from a general fiction publisher to become the UK's undisputed market leader in romance fiction publishing.
From the very beginning, Mills & Boon published in a form and at a price that was within the reach of a wide readership. In the 1930s the company noted the rapid rise of commercial libraries and the growing appetite for escapism during the Depression years. The favourite genre was romance and the company decided to concentrate on hardback romances, a policy which became increasingly successful. Mills & Boon books were initially sold through weekly two-penny libraries and their distinctive brown binding led them to become known as "the books in brown".
With the decline of lending libraries in the late 1950s, the company's most successful move was to realise that there would remain a strong market for romance novels, but that sales would depend on readers having easy access to reasonably priced books. As a result Mills & Boon romance became widely available from newsagents across the country.
Harlequin Mills & Boon Ltd continues to provide series romance editorial not only for the UK and English language export markets but also for Harlequin's growing international market.
Romance fiction constitutes the largest section of the adult paperback fiction market and Mills & Boon is the undisputed brand leader in the UK. Harlequin Mills & Boon publishes series fiction, promotional titles, gift packs and single titles under different brands and imprints: Mills & Boon, Silhouette and Mira.
Core product in the Mills and Boon brand portfolio are the five series which are published every month, these series were launched in 2000".
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