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Smart Talk
SmartTalk is by Tiscali, the famous international communications company. Here's what they are offering: "You can now talk for longer on the telephone thanks to Tiscali Smart Talk, the service that gives you massive discounts on local, national and international calls! It's so easy - you simply dial 1615 before any phone call you make from your BT landline and start making great savings."
Well, it's a bit tough on BT, being undercut like that, but that's what you get with free market competition!